Healthcare Meeting Planners Survey

Impact of Pharmaceutical Guidelines and Industry Funding on Healthcare Organizations

In the fall of 2009, PCMA launched a survey designed to assess how the 2009 Pharmaceutical Research and Manufacturers of America (PhRMA) and Advanced Medical Technology Association (AdvaMed) codes have impacted healthcare meeting planners. Funded by a grant from the PCMA Education Foundation, the survey examined industry support and funding that is currently being received for key educational programs, and how that may be changing.

Among the healthcare meeting planners surveyed, findings include:

• Nine in ten (95%) indicate their organization receives industry funding for their educational meetings.

• Over two-third indicate that the new PhRMA and AdvaMed Guidelines have impacted the level of industry support for their educational meetings (68%).

• More than four-fifths expect industry funding to decrease over the next one to three years (84%)

The study was conducted by The Boone Group, an independent research firm.

Click here to read the entire survey results.